The fastest way to a gamer’s heart is a single tap

Every week I do a 30 minute radio show here on Vancouver’s 98.3FM, where I discuss games and tech for a mainstream audience. On a night like tonight when I’m up late prepping for the show, I’m reminded that some of the most compelling content doesn’t need to be complex.

This week’s Compulsion Loop features several of these “simple” games. From a clicker to an idle game to a swipe-based mechanic, sometimes the fastest way to a gamer’s heart is just a single tap.

Best,
Adrian

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Rob and Roll

Why Play? Combines a puzzle mechanic with a deep collection feature similar to Puzzle & Dragons. What stands out is the fresh take on the Pachinko gameplay mechanic, which has a high replayability factor which is perfect for deep, grinding collection games.

App Store
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Zap Zombies

Why Play? This title attaches the Zombie Survival aspect to Clickers defined feature set. The Clicker genre has seen steady growth and evolution and this is another step in this new genre stepping into more of an adventure element.

App Store
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Swipe Me Out!

Why Play? Simple swipe-based gameplay has rocketed this game to the top of the download charts. Play for the pop style game design and the clever photo-sharing viral mechanic. Now let’s see if they can bring IAP performance up to the same high bar.

App Store
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Okay?

Why Play? This game is a physics puzzle game set with a beautiful minimalist design. Although the game is free, the developer monetizes purely off of goodwill: at level 20, the developer asks the player to decide how much the game is worth ($.99-$19.99). Players can pay, and if they don’t – they’re asked to give a 5 star review.

App Store
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AdVenture Capitalist

Why Play? The little incremental game that could. Simple enough for a casual player, this habit-forming game manages to appeal to core gamers through humor and tone. No wonder it has been holding strong on the charts for over six months. Powerful use of optional advertisements boosts further increase revenue.

Google Play App Store
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CompulsionLoop is AC+A’s (adriancrook.com) weekly pursuit of providing a Featured List for those in the games industry. A look at the latest must-play apps, along with short, useful takeaways from our team of game design and product experts. If you have a game that you think your industry colleagues should try, we’d love to hear about it at games@compulsionloop.com. Don’t forget to tell us why industry insiders should be compelled to try out the game (see what we did there?).

Know a game that you think others should play? Let us know and tell us why we should play it.

Thank you for reading and we look forward to helping you discover more games that you can glean learnings from. Feel free to reply to this email or contact games@compulsionloop.com — we’re always happy to hear from you.

Have a great week!

- Adrian Crook www.adriancrook.com