So you are in the midsts of developing a mobile game (or app), and it’s time to start thinking about growth.

You have been so focused on development that the launch date started to sneak up on you, and you need to think about your potential user base. Where do you turn to first? Retention strategies should be your focus.

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Many developer’s first thoughts on growth will typically be to which user acquisition channels are the best bang to the buck, such as Facebook ads or Google Adwords. While this makes intuitive sense, since without new downloads, an app won’t get the proper exposure, it’s slightly misdirected … READ MORE.

 

AC+A |  @AdrianCrookInc
4 OF THE MOST INNOVATIVE RETENTION STRATEGIES FOR MOBILE
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SkidStorm

Cheetah Games

Why Play? SkidStorm isn’t the first game to try and replicate the 90’s nostalgia of MicroMachines, but Cheetah has nearly perfected the necessary feel on mobile. This stylish, and smooth game takes isometric racing to the next level. With global real-time players to race against, and an astoundingly varied flavor of courses featuring themes from all over the world, SkidStorm is brewing up a thunderous good time.

Google Play App Store
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Horizon Chase

Aquiris Game Studio

Why Play? Much like SkidStorm, Aquiris is really hitting us directly in the nostalgia with Horizon Chase. Reminiscent of the Daytona USA games of old, Horizon adds an extreme layer of polish and a beautiful art-style to a beloved type of racing genre. It’s fast, and stunning. But the real bread in this pudding is the fidelity. In this rapid racer, none of the graphical quality is lost or choppy moving at intense speeds, making for a delightfully rendered racing experience.

Google Play App Store
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CSR Racing 2

NaturalMotion

Why Play? With brand partnerships like Fast and the Furious, it’s no wonder CSR is among the top of the list when it comes to mobile racing titles. But it’s not really a racing game, rather, it’s a game of precision timing, and repetition. This drag-race stylegame has very simple controls — shift up, or shift down. But there’s plenty to do off the strip, with a wide variety of tuning and aesthetic upgrades to make to your ride. CSR 2 is a graphically beautifulgame, and each race will have your heartbeat rising!

Google Play App Store
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Real Racing 3

ELECTRONIC ARTS

Why Play?  EA isn’t the first studio to try and bring sport-racing simulation to mobile devices, but they sure are the first to properly succeed at the task. RR3 is … you guessed it … the third game in the series and does the fanatic sim racing fan-base justiceRR3 is the closest (for now) you will get to franchises like Forza and Gran Turismo on your mobile device. The engine is a finely-tuned piece of beauty, and the game in its entirety comes with all the bells and whistles you would expect (vehicle customization, rankings, etc.) from an in-depth simulation experience.

Google Play App Store
Compulsion Loop

CompulsionLoop is AC+A’s (adriancrook.com) weekly pursuit of providing a Featured List for those in the games industry. A look at the latest must-play apps, along with short, useful takeaways from our team of game design and product experts. If you have a game that you think your industry colleagues should try, we’d love to hear about it at games@compulsionloop.com. Don’t forget to tell us why industry insiders should be compelled to try out the game (see what we did there?).

Know a game that you think others should play? Let us know and tell us why we should play it.

Thank you for reading and we look forward to helping you discover more games that you can glean learnings from. Feel free to reply to this email or contact games@compulsionloop.com — we’re always happy to hear from you.

Have a great week!

- Adrian Crook www.adriancrook.com