Smurf Life is the freemium sequel to the iOS smash hit Smurfs’ Village, so needless to say when Beeline Interactive asked us to go over their design, we were thrilled. Our audit focused on:

icon-rocket.png

Breakdown and refinement of the core game loop and mechanics

icon-foot-ball.png

Progression arc suggestions

icon-search-wave.png

Monetization opportunities

icon-video-game.png

Quest design best practices

icon-settings-gears.png

Narrative and thematics analysis

AC+A has also performed audits for two other Beeline Interactive titles on iPhone and iPad – Ghostbusters and Monster Hospital.