Rovio sought assistance improving players’ conversions on then-unreleased mobile title Battle Bay.

Leading up to global launch, Battle Bay’s conversion and monetization metrics were not meeting Rovio’s expectations. Within that very limited timeframe, AC+A provided an extensive analysis of the game and insights on how to improve it.

Rovio Entertainment Ltd Case Study

AC+A conducted an entire audit of the game’s First-Time User Experience and game economy in a very limited timeframe. AC+A designed a more focused tutorial that led the player towards the competitive metagame and included additional offers. Our economy analysis provided insight to simplify the game’s complex progression system, and added easy-to-grasp offers to help with early player conversion.

AC+A’s feedback provided feature improvements for Battle Bay’s global launch as well as further live ops updates. Although multiple firms were approached to analyze Battle Bay, Rovio chose AC+A, and that work engagement continues on additional projects.

Rovio received valuable feedback for feature improvement of the global launch as well as further live ops updates. Although multiple firms were approached to analyze Battle Bay, Rovio decided to continue working with AC+A, requesting work on further projects.