Rovio sought assistance in improving players’ conversions on their mobile title Battle Bay
Leading up to a global launch, Battle Bay’s conversion and monetization metrics were not meeting Rovio’s expectations. Within a very limited timeframe, AC+A provided both an extensive analysis of the game and insights on how to improve it.
AC+A conducted, with a very limited timeframe, an entire audit of the game’s First Time User Experience and game economy. AC+A designed a more focused tutorial that led the player towards the competitive metagame and included additional offers. Our economy analysis provided insight to simplify the game’s complex progression system, and added easy-to-grasp offers to help with early player conversion.
AC+A’s feedback drove valuable feature improvements for Battle Bay’s global launch as well as further live ops updates. Although multiple firms were approached to analyze Battle Bay, Rovio chose AC+A, and that work engagement continues on additional projects.
Does your game include the latest monetization and economy best practices? Do you want to make the most of your funding with end-to-end development expertise? Schedule a free consultation with our team to see how AC+A can help your business today!