The Pokemon Company Asked AC+A to Improve Usability and Onboarding
Pokemon TCG Online needed improvements to their onboarding flow and long-term retention.
The ultimate goal of Pokemon TCG Online is to introduce more players to the card game. The Pokemon Company came to AC+A to increase retention through onboarding flows, minimize player drop-off, and maximize long-term engagement.
Onboarding & FTUE Analysis: We dissected the new user flows and highlighted friction points. During this process, AC+A uncovered several key drop-off points and helped design solutions to smooth the process for all users and maximize the number of players who ended up creating Pokemon TCG Online accounts.
User Experience & Progression: Next, AC+A determined that the current digital product did not offer enough progression systems in order to keep players engaged after the first week. Additionally, we determined some major features, such as card trading and special events, were hidden too deep in the UI. AC+A proposed new user interfaces that The Pokemon Company could use to improve their player experiences.
Recommendation Prioritization: As a final step, AC+A helped evaluate return on investment, taking into account the development cost of Pokemon TCG Online and the expected magnitude of improvement, and delivered a prioritized roadmap to The Pokemon Company.