Neopets is a virtual pet meta-game with complementary mini-games acquired by Viacom in 2005. It continues to thrive today, having logged over 1 trillion pageviews since its creation.
AC&A was brought on by Nickelodeon to audit the design of a proposed expansion to the Neopets universe.
Our deliverables included:
- On-site meeting with key creatives
- Thorough review of proposed expansion, design docs, etc
- Preparation of comprehensive design audit doc with recommendations