Neopets is a virtual pet meta-game with complementary mini-games acquired by Viacom in 2005. It continues to thrive today, having logged over 1 trillion pageviews since its creation.


AC&A was brought on by Nickelodeon to audit the design of a proposed expansion to the Neopets universe.

Our deliverables included:

  • On-site meeting with key creatives
  • Thorough review of proposed expansion, design docs, etc
  • Preparation of comprehensive design audit doc with recommendations