Nanoreality’s My Nano World had briefly been in soft launch, but the KPIs that they were seeing didn’t line up with the company expectations. Nanorealty engaged AC+A to address the issues.
My Nano World had a fairly standard core loop, but was suffering a bit from both a lack of identity, as well as a weak onboarding funnel. These elements added up and created a dramatic “stickiness” of the overall product.
AC+A suggested fairly aggressive revisions to the onboarding process, as well as a plan going forward to focus on 2-3 major issues and address them in order to get back to a soft launch. The final step was to respond to the incurred incoming data.
As a result of the engagement, NanoReality was able to move forward with a prioritized set of changes/tasks that AC+A felt would provide them with the most traction for the development effort involved.