Linden Labs needed assistance with increasing monetization and retention on their title Blocksworld.

Blocksworld had several strong engagement hooks, but suffered from a lack of multiple currencies, as well as mechanics that were too liberal when it came to rewarding players with that currency.

Linden Research Inc Case Study

AC+A recommended a revision of the existing reward system as well as adding a variant block to act as a hard/restricted currency. Several other best practices directed at getting users to engage with the shops and the targeting of whales were also suggested by AC+A

Not sure how to phrase the result here yet as we are going to be asking Linden for direct feedback, may need to wait on that to frame this properly.