Digit Games, Ireland’s largest game studio, brought AC+A Lead Designer on to help refine their ambitious multiplatform free-to-play game. Kings of the Realm is the first MMO to present a single persistent world across mobile and web. Our analysis focused on:

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Improving the core loop so it was fluid and easy to enjoy.

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Adding in killer monetization mechanics like crafting.

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Developing a guild system to enhance retention and monetization.

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Ensuring the game had clear signs and feedback to keep the complex game as approachable as possible.