iRok2 is a Facebook and online game that provides a Guitar Hero-like experience for any music video hosted on YouTube.

The game also features avatar, unlockable difficulty levels, power gyms, asynchronous “Versus” mode, live leaderboards and more.

Adrian is one of three members of the advisory board to this startup, providing strategic and design direction. He has also represented the product in venture capital meetings, resulting in a successful financing round.