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FrontierVille

FrontierVille

Client

Zynga

Frontierville / The Pioneer Trail

Challenge

FrontierVille, now known as The Pioneer Trail, is an “Invest and Express” genre game available on social networking sites such as Facebook. It was the first game developed at Zynga East, Zynga’s Baltimore studio, led by Brian Reynolds.

AC+A was brought on board provide design leadership services in the Cadence group, the team responsible for launching major features every two weeks to maintain player engagement and monetization.

AC+A’s Solutions

AC+A worked closely with Zynga’s product management group, both on-site and remotely, to design high-grossing features (new content deployed as quest series in-game). AC+A designed the compelling Capital One quest series, a large-scale sponsored feature that had players interact with key characters from the sponsor’s ad campaigns.

AC+A’s most popular design was the “Romance” feature, a multi-week quest series that saw players arranging a wedding for two major non-player characters (NPCs), right down to baking a cake that, when eaten, provided an in-game boost to the player.

Results

Several of the features designed by AC+A, such as the Romance quest series featuring Hank and Fanny, became three of the top five highest-grossing features in FrontierVille at the time.

The Capital One feature was deemed a success by the sponsor and the ROI for Zynga was quite favourable. Most importantly, players enjoyed the quest – quite an achievement for sponsored content.

Testimonial

  • "I can't say enough good things about working with Adrian. He is a talented and creative game designer with an amazing attitude, and he consistently delivered great results on-time. He's the first person I'll call if I need an experienced game designer to support our team or our project. Adrian is a true professional and a pleasure to work with."
    Gary Gettys, Executive Producer
    Gary Gettys, Executive ProducerZynga