Flavor Monsters was released on iPad, iPhone and Android, and built in Unity. Developed as part of AC+A’s relationship with Arnold Worldwide, one of America’s largest advertising agencies, it’s an action game inspired by the Tower Defence genre. It is unique in that it was developed for truth, the largest youth tobacco prevention campaign in the United States. The game acts as a vehicle to raise awareness about smoking among teens.

We contributed the following to the project:

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Initial concept pitch to client

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First draft story and character bios

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Research and analysis of competing products

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Established the vision for gameplay

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Detailed designs for game mechanics, enemy behaviour and player weapons

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Guidance on implementing IAP, social media support and co-op gameplay

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Direction on UI and enemy design

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Sourcing and evaluation of development partners