While no details of any legal actions can be shared, Facebook Inc. required key expertise from mobile/freemium game and app experts with a track record stretching back to when the app store and iPhone were just becoming household names.
AC+A’s team of experts performed research into multiple titles, past and present, that were relevant to the case. Over a very short timespan, the team captured salient assets (screenshots and video) plus data to be presented at the trial.
Adrian and his team provided the following services:
- Advised Facebook’s internal and external counsel on case issues
- Liaised with our own Community Manager contacts to learn how similar cases were dealt with at the Developer level
- Wrote a comprehensive report about online free-to-play games, common online game business models, and breakdowns of in-app purchases in several popular Facebook games