AC+A worked closely with one of EA Sports’ most valuable brands on a free-to-play strategy that could be sustained over decades for one of the world’s most beloved and enduring franchises.
Working with our own internal analysts and with EA’s business and development teams, we focused on:
- Sustainable free-to-play economy design
- Monetization tactics and in-game merchandising
- Driving retention through metagame design
- Developing a unique value proposition for the player