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Arookoo

Arookoo

Derived from “aruku,” the Japanese verb for “to walk,” comes Vivity Lab’s iOS app for the gamification of walking. Launched with a companion Facebook game called Arookoo: World Explorers.

AC&A was brought on to provide Facebook and mobile AEM (acquisition, engagement, monetization) expertise to the Vivity Labs design team. Our deliverables included:

  • Business model feedback
  • Review of beta site and app, high ROI feature suggestions
  • Facebook app review re: walking platform integration
  • Lifestyle product line expansion concepts