Derived from “aruku,” the Japanese verb for “to walk,” comes Vivity Lab’s iOS app for the gamification of walking. Launched with a companion Facebook game called Arookoo: World Explorers.
AC&A was brought on to provide Facebook and mobile AEM (acquisition, engagement, monetization) expertise to the Vivity Labs design team. Our deliverables included:
- Business model feedback
- Review of beta site and app, high ROI feature suggestions
- Facebook app review re: walking platform integration
- Lifestyle product line expansion concepts