Derived from “aruku,” the Japanese verb for “to walk,” comes Vivity Lab’s iOS app for the gamification of walking. Launched with a companion Facebook game called Arookoo: World Explorers.

AC&A was brought on to provide Facebook and mobile AEM (acquisition, engagement, monetization) expertise to the Vivity Labs design team. Our deliverables included:

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Business model feedback

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Review of beta site and app, high ROI feature suggestions

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Facebook app review re: walking platform integration

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Lifestyle product line expansion concepts