One of the top advertising agencies in the world, Arnold is the agency of record for clients such as Volkswagen, Progressive, truth, Dell, the Boston Bruins, Amtrak and others.
Increasingly, ad agencies are delivering game concepts to their clients as a method of engaging consumers with a brand. AC&A was engaged by Arnold Boston to provide the following:
- Creative conceptualization for several mobile and social games
- Presentation of concepts to Arnold’s client
- Full game design document (GDD) for selected concept
- Sourcing and evaluation of development partners
- Ongoing design management of concept in development