Seeing that notification badge for updates in the App Store is always exciting, as updates are like Christmas to users.
Of course, not all updates are going to be major changes or new content, a lot of them will be minor bug fixes and changes to things behind the scenes. Either way, good communication in these updates can:
- Strengthen engagement
- Increase loyalty
- Cross-promote your other products
- Build buzz for your next big content update
With these benefits in mind, we’ve generated some best practices at getting the most out this oft-overlooked line of communication. We’ve also collected examples of good and bad updates.
Address bugs, usability issues, etc.
Write in Natural Language, as a User Story
Adding a “voice,” and personality to updates, as well as appreciation for user support (especially patience with bug fixes) is a great way to build loyalty and reach out to the community in a fun way.
You Have the User’s Attention, Take Advantage of it
This is a golden opportunity to build excitement for what’s coming next, and cross-promote your other products.
Ultimately, you can think of update text as just another way to engage with your users, a mini blog post of sorts. Use it to your advantage!