Upon quick glance, it may seem that the world of mobile gaming hasn’t changed in several years. You see many of the same games at the top of the charts….
The Perpetual Cycle of a Healthy and Lucrative Meta-Game For the sake of this lesson, let’s say your game just became unbalanced – A new update launches a new character. Suddenly, it…
At AC&A, we work with many gaming companies to help them increase KPIs for the three R’s: Reach, Retention, and Revenue. However, the learnings from the top mobile games can…
Summary Released in January 2017, Bubble Witch 3 Saga (BW3) is the latest entry in King’s Bubble Witch Saga line of games. BW3 solves some issues from the previous games,…
For mobile games, an important factor for increasing retention is sending relevant notifications. From the App to the user, alerting them of rewards waiting, or if they’ve received a new…
This article focuses on do-and-don’ts of building a copycat game – a game whose key mechanics mimic the successful designs of a previously launched game. This is an area of…
Jay Powell, Business Development Director at Adrian Crook and Associates, has over fifteen years of experience working with some of the most popular licenses in games, television, and movies. In…
Forget snow… here’s how to “make it rain” at Christmas! Just a few years ago, seasonal content was a fresh concept in mobile game product management. Now, it’s par for the course….
Over the last few months Kevin has been writing articles for Inside Mobile Apps, analyzing the design of freemium iOS games Clash of Clans (Supercell), Nimble Quest (NimbleBit) and the…
We recently conducted a design leadership engagement for Aspyr Media’s hit game Sushi Mushi that resulted in huge increases for several of the game’s KPIs. Check out this infographic below, and be…