Introduction to Hybridcasual Gaming As the costs of acquiring mobile players have increased, one of the genres hit hardest was Hypercasual, which relied on high volume and high churn to…
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Apps that convert or otherwise make revenue off their users are the ones that turn into scalable businesses. App monetization is a tricky beast because it’s balancing act between the…
So you are in the midst of developing a mobile game (or app), and it’s time to start thinking about growth. You have been so focused on development that the…
The Perpetual Cycle of a Healthy and Lucrative Meta-Game For the sake of this lesson, let’s say your game just became unbalanced – A new update launches a new character. Suddenly, it…
At AC&A, we work with many gaming companies to help them increase KPIs for the three R’s: Reach, Retention, and Revenue. However, the learnings from the top mobile games can…
For mobile games, an important factor for increasing retention is sending relevant notifications. From the App to the user, alerting them of rewards waiting, or if they’ve received a new…
