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22 results for best practices

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    Analysis: Opt-In Best Practices for iOS

    For mobile games, an important factor for increasing retention is sending relevant notifications. From the App to the user, alerting them of rewards waiting, or if they’ve received a new game request spurs repeat visits. These are our opt-in best practices for iOS Apps. AC+A has previously written about the importance of gathering permission to send notifs from your users, because […]
  • notifications

    Timers, Opt-ins, and Chimes: Notification Best Practices

    As game developers, we do everything in our power to increase player retention rates—optimizing core loops, creating compelling new features, and re-targeting campaigns, among many other things. One powerful tool is the notification channel: developers who implement a solid push notification strategy can reap the rewards of a highly engaged player base. For example, Clash of Clans lets me know when […]
  • iOS App Update Text Best Practices

    Seeing that notification badge for updates in the App Store is always exciting, as updates are like Christmas to users. Of course, not all updates are going to be major changes or new content, a lot of them will be minor bug fixes and changes to things behind the scenes. Either way, good communication in these updates can: Strengthen engagement Increase […]
  • hearthstone_lapser

    Analysis: Hearthstone’s Lapsed Player Re-Engagement

    Hearthstone was a major win for Blizzard – they entered both the mobile market as well as the trading card game genre, accumulating positive feedback from players and critics alike. Giving Magic: The Gathering a run for their money is not an easy feat; however, as most free-to-play game developers eventually begin to realize, installs dwindle and DAUs slowly start […]
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    Chris Cervantes

    Chris Cervantes is a veteran lead game designer with 18 years experience and 28 shipped titles under his belt. From casual to console, handheld and mobile to PC, there are very few genres or platforms he hasn’t worked with. Over the course of his career Chris has worked extensively with leading brands such as Disney, Marvel, Dreamworks, Pixar, and Hasbro/Transformers. […]
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  • Dev

  • blogPost_sushi

    AC+A Increased Sushi Mushi’s ARPU by 295% With These Four Techniques

    We recently conducted a design leadership engagement for Aspyr Media’s hit game Sushi Mushi that resulted in huge increases for several of the game’s .  Check out this infographic below, and be sure to scroll down for more details about how we achieved these results with Aspyr’s team. [Click to zoom image] [Download the infographic PDF] Design Leadership Aspyr Media asked us to evaluate […]
  • Jimmy Gendron, Executive Producer

    “I hired Adrian as a consultant working on a game team. He brought a lot of expert knowledge about social gaming and best practices, which contributed a lot to the success of the project. He was also very proactive and went above and beyond the normal consultant agreement by making himself accountable for results.”